Off the Gireed is a series of furniture pieces which explore the narratives of material, process, place and cultural
context that are embedded in a an everyday object and re-contextualized in innovative ways to create fresh meanings
Off the Gireed reinterprets the abundant and widely used palm fiber crate seen in the Egyptian street as simple
fruit and vegetable crate to chicken coop to transportation vessel.
The new series collages the palm fiber with other materials and seeks in so doing, to reinvigorate the traditional
artisanal craft of palm crate making, using a renewable material source and drawing appreciation to this craft's
wabi-sabi aesethtic of imperfection, transience and incompleteness.
This product line was awarded Red Dot and Good Design Awards in 2011.